The Minister for Information and Member of Parliament (MP) for the Ofoase Ayirebi constituency, Hon. Kojo Oppong Nkrumah has challenged the New Times Corporation to pursue aggressive digital transformation in order to be better placed to take advantage of the numerous digital opportunities in the Ghanaian media landscape.
“If you do not take advantage of today’s technology and get ahead of the curve in the online and digital streams, you will be overtaken by those who have the leadership in these streams. So I am of the view that you need to chart a new path if you want to remain relevant,” he reiterated.
The Minister re-echoed the need for the organization to make a difference by pursuing digital content since the online streams have become the other of the day.
He made the admonishment when he paid a working visit to the state press yesterday as part of a routine tour of state owned media organization to engage with management and staff amidst ongoing talks to restructure and reposition state owned media in line with the demands of modern times.
Mindful of the financial and logistical constraints faced by the corporation, the Minister noted that the Ministry of Information was committed to helping it chart this new path by stepping up its budgetary allocation and helping it to procure modern equipment that would help it to redefine its focus.
He, however, implored management and staff to support the restructuring agenda and work in close ties to help the corporation realize this agenda.
He added that government’s vision of transforming state media houses could not be achieved if management and staff did not help and contribute their quota towards this vision.
The Minister was accompanied by the Deputy Minister-designate for Information, Ms. Fatimatu Abubakar, Chairperson of the Parliamentary Select Committee on Communication and Member of Parliament for Agona West, Hon.Cynthia Morrison, Chairperson of the National Media Commission (NMC), Mr. Yaw Boadu-Ayeboafo and the management of the Ministry of Information.
Source: MOI (PR Unit)
