The Minister for Information, Hon. Kojo Oppong Nkrumah, has charged Government Public Relations Officers (PROs) to continuously assess their performance and ensure that Public Relations (PR) strategies align with PR templates.
The Minister made the remarks at the 2023 Information Services Department (ISD) PROs’ mid-year review in Accra on Monday.
He indicated that Key Performance Indicators (KPIs) are empirical methods of evaluating performance.
“What gets measured, gets done”, Hon. Oppong Nkrumah said.
The mid-year review was to examine PR plans, conduct conformity checks with the various Ministries, Departments and Agencies, and encourage underperforming PR Units to improve compliance.
To help reposition the ISD to deliver efficiently, Hon. Oppong Nkrumah advised the PROs to fully support the Department’s transformation agenda being championed by management in partnership with the Ministry.
He highlighted some achievements under the transformation programme, which include a new organogram, the renovation of the newsroom into an ultra-modern one, and a change in strategy for the Public Relations Coordination Division and the Research Division of the Department.
On his part, the Acting Chief Information Officer of ISD, Mr David Owusu-Amoah, noted that the mid-year assessment programme determined whether goals have been achieved and whether new goals can be set.
“It is important because it allows PROs to assess their progress and stay motivated; it allows supervisors to stay connected to you and provide useful feedback and it allows us to gain insight into how staff understand their roles and challenges,” he added.
Source: MOI (PR Unit)
