Information Ministry unveils social marketing project dubbed “Amplified”

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The new initiative dubbed "Amplified" being launched

The Ministry of Information has unveiled its new innovative social marketing project, “Amplified” aimed at supporting young Ghanaian businesses embarking on selected causes. 

The project will utilize the social media mileage of the Ministry, to highlight and promote the works of young entrepreneurs, project social causes and inspire mentoring opportunities. 

Unveiling the project in Accra on Thursday, Minister for Information, Kojo Oppong Nkrumah indicated that social media now plays an important role in the country’s digital space and leveraging it through innovative ways to help Ghanaian businesses will go a long way to helping young businessmen and women find the needed online market for their products and services.

 “The Ministry has succeeded in growing its online audience to more than 1.2 million followers across all of its social media channels. Today, as I speak to you, the Ministry reaches more than 3 million people on a monthly basis and is the most relevant government institution in the country according to data from Facebook.

 The Information minister admonished social media influencers and bloggers who were on board to partner the project to help to promote the works of young entrepreneurs through amplification.

“Beyond the normal routine of supporting government communication, the Ministry has programed series of social marketing activities focused on using digital media channels of the Ministry and the reach of its programme partners of bloggers and social media influencers to now support the work of young Ghanaians under the programme called Amplified,” he added.

On his part, the Minister for Education, Dr. Adutwum described the project as one of the creative and inventive ways of developing the country’s human capital.

 He said it was about time social media was put to good use, one that could stimulate national conversations, provide support for human centered issues and provide the necessary platforms for Ghanaian businesses to sell their products and render their service to the local and international market. 

The Deputy CEO of the National Youth Authority, Mr. Owusu Ansah bemoaned the use of social media for churning out inappropriate content by the youth instead of highlighting stories that uplifts and set them on the right path.

 He noted that the youth must begin to take advantage of opportunities like Amplified to do something of value for themselves and that of the communities in which they lived.

Source: MOI (PR Unit)

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